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Guide

Review Accelerator: Post-Purchase Reviews program

Last updated on Oct 3, 2025

Reading time: 3 min

In this guide:

Overview
Enroll items
Frequently asked questions

Overview

The Post-Purchase Reviews program is a Review Accelerator solution that allows you to incentivize customers with a digital reward in exchange for their feedback after they’ve purchased your products. In this guide, you’ll learn how to manage item enrollment.

Enroll items

Step 1 — Get started

Navigate to the Review Accelerator page under the Growth section in Seller Center. Select Enroll items and choose the Post-Purchase Reviews option to begin. The eligible items list is refreshed by Wednesday of each week. Items are displayed in descending order, with those having a greater chance of conversion appearing at the top.

Notes:

Only one seller can enroll an item at a time. If you can’t find a particular item on your eligible item list, it might already be enrolled by another seller or may fail to qualify due to eligibility criteria.

Step 2 — Select items and customize target reviews and incentive amounts

On the next page, select the checkbox next to individual items to enroll or upload in bulk by choosing the upload items via spreadsheet button. You can edit Target reviews by selecting a new target from the drop-down options and update your incentive dollar amount from the Incentive amount column. Select Add # items to confirm enrollment.

Notes:

The minimum allowed incentive amount per review is $5. The maximum amount is the lesser of 25% of the item price or $25. 

Step 3 — Confirm and enroll items

Review your selected items, target reviews and incentive amounts on the Review & Submit page. Then, select Submit enrollment to complete enrollment.

Participating items are automatically removed from the program once they have received the target number of incentivized reviews. However, customers can continue to submit additional reviews up to 48 hours after items are unenrolled. 

Frequently asked questions

What happens to my existing list of enrolled items in Review Accelerator?

How can I view my Post-Purchase Reviews charges?

I want to remove a review from my listing. What should I do? 

Is each eligible item enrolled into the Review Accelerator program charged a specific fee?

What other fees will I be charged for?

You’ll get charged for collected reviews up to the amount you’ve set in the Target reviews column. Regardless of the rating, all customer reviews will be posted on the item page and can be identified with an incentivized review badge. You’re only charged for the targeted number of reviews that pass moderation successfully and get posted on Walmart.com. You won’t be charged for additional reviews.

Does Walmart verify the authenticity of reviews?  

Will each individual variant be enrolled in the Post-Purchase Reviews program? 

Do I have to be a Seller Center user to enroll items into the program? 

How do I remove enrolled items? 

How do I view items with completed targeted reviews?  

Tell us what you think

Success Hub: Overview

Listing optimization

In this guide, you’ll learn about the suggestion types you can receive with Success Hub.

Go to guide

Success Hub: Get more reviews with incentives

Listing optimization

In this guide, you’ll learn how to enroll eligible items, customize target reviews and change incentive amounts. 

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Listing Quality

Listing optimization

In this guide, you’ll learn more about your Listing quality score and how it’s calculated.

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.